Scott Adams, creator of 'Dilbert' and author of 'How to Fail at Almost Everything and Still Win Big'
The best financial advice I ever got was "Price yourself high and see what happens." Humans aren't good at knowing their market value. When I started doing paid speaking engagements I had no idea how to price myself. A mentor told me to quote an absurdly high price. The client accepted it without hesitation and offered to pay my travel expenses as well. I no longer underprice myself.
Great advice. It also heavily applies itself to how to determine pricing for all of the F&I products you offer for sale on a menu or the first pencil on a car deal worksheet.
Think about it...it's all in your head...